Tats so cool

Fancy getting a free tattoo? Diesel are giving away free tattoos at their Carnaby Street store on the 25th and the 26th of september from top tattooists Paula Converse and Zoe Windle. I think this is a great promotional strategy to entice consumers to be more aware of the brand and create further brand loyalty.

Digital Love

Gucci have gone 21st century crazy with their sensational new flagship digital store. The store has holographic window displays, in-store iPad stations, a welcome video and of course, a full range of products and accessories from Gucci.

Leather It Up

Texture and detailing include utility pockets and zips, panelling and quilting, which give a refined functionality as well as a little bit of attitude! Reiss's take on this season's massive trend, the aviator, this trend has inspired the leather jacket to have a massive come back for this seasons highstreet trend.

Geek Chic

Being a geek has never been so cool. Big dorky reading glasses were all over the runway for the past two seasons so whether you have 20/20 vision or not- it's time to get geeky.

From the runway to the party scene (hipster girls Chloe Sevigny, Peaches Geldorf and Daisy Lowe have all revealed their inner geek), the glasses trend is clear: geek glasses are this season's Ray-Bans. They are hitting the highstreets whether being square, round, black, beige or tortoiseshell. It doesn't matter as long as your specs are outrageously oversized.

Cape Comotion.

Since the poncho had it's hippie revival, the cape in it's more sophisticated forms has seen nothing of a major comeback on the hightstreets that is, until this autumn. The cape is back on the agenda as one of the major 2010 fashion trends.

Clog It!

I've always felt that their name carried an unfair weighting against them. Clogs it sounds clunky, ugly and uncomfortable. Yet we see another 2010 trend reappearing from the 90's era once again. Topshop are already creating bestselling outfits together based around the clogs, these awkward shoes are a sure hit for the winter and are already strutting there clonky stuff around our highstreets so why not reminisce the 90's and clog it!

Pass us a Chambray

A little over sized and kind of worn-in, there's nothing quite as sexy as the highstreets favourite chambray shirt.

oh boy oh boy..shorts