As I was passing by Paradise street, I noticed up high a beautifully restored statue of an American Eagle, that from research I discovered represented a pub of the same name located here. Did you know that it is a symbol of the enduring relationship between Liverpool and it's US partners across the ocean...intresting i know.
This initial link of Liverpool and the US, made me think of how American Eagle the brand, which is mainly based in the US, could branch out it's brand into the highstreets of Liverpool.
The statue can be seen from afar due to being a popular tourist attraction, therefore as it already recieves popularity from the public this would counteract a reaction of new customers visiting the store which then creates a wider target market...Result!
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